MiPic has launched a Crowdcube campaign to raise £121,000 to help develop its mobile imagery picture catalogue and gallery.

The platform allows any smartphone owner to make money from the pictures they take on their mobile via commission from every public sale going through the platform. Funds are transferred to a PayPal account, making it a simply way to raise money from something you’re doing everyday – taking photos.

According to MiPic, 800 billion photos were shared from mobile devices last year, with 60m uploaded per day to Instagram, so there’s obviously a market for monetising mobile photography.

The company says in its pitch “MiPic is a universal brand providing access to a global community of diverse mobile imagery as physical or digital products with tailored search-ability (colour engine, location, theme, hashtag) and additional commission incentives for its users.”

The platform has been used in 120 countries worldwide, while the app has been downloaded in 93 countries. There are currently 1000 active artists profiles on the platform and so far, MiPic hasn’t spent a thing on marketing.

“We are in a strong position to capture a new market of extremely high value and we plan to build on our existing innovative and award winning team to deliver a multi-faceted tech business, by distributing MiPic mobile content to a variety of interfaces and suppliers through multiple products,” MiPic said.

The £121,000 will allow MiPic to expand its iOS app to work across platforms – including Android and Windows Phone – plus add new products to boost revenue streams. IT’s also working to secure partnerships with product manufacturers, brands and hardware companies in the hope of providing extra support for users.

For the first time, MiPic will also run a marketing campaign to raise awareness around its platform in the hope of attracting more platform users and become the number one mobile picture distribution platform in the UK and Europe.

So far, MiPic has raised £23,000 from 43 investors in exchange for 11 per cent equity, with 11 days left to run on the campaign.