Sixteen year-old Ben Towers has become the youngest entrepreneur to post a project on Crowdcube, appealing for £100,000 investment for his social dashboard Social Marley.
The product aims to help enterprises create a social presence and manage interactions with customers or partner effectively by helping them manage, schedule and analyse their Facebook, Twitter, Google Plus, LinkedIn and other accounts from one place.
Towers believes it is better than rival dashboards such as Hootsuite and Buffer because it provides a simpler interface for business leaders that may not have a technical mindset and in-depth analytics all wrapped up in a modern dashboard design.
Towers said: “I’m hoping it will be funded by small businesses in the UK – the very ones who need help with their social media and will benefit hugely using this dashboard.”
Social Marley will launch as a free platform for basic users, but will also offer a monthly subscription model for additional functionality (such as the ability to add multiple social accounts for managing multiple clients).
Towers added: “By investing in Social Marley we feel that you will be investing in the future of social media and small business growth. The funding will be used to build the dashboard aiming to ensure it is the pinnacle of technology and is a system small businesses want and need to use. The money raised should also enable us to put a dedicated sales team in place.”
Social Marley is appealing for £100,000 funding in exchange for 15 per cent equity. The campaign closes in August.
Crowdcube co-founder Luke Lang said: “Ben is the youngest person to pitch for investment on Crowdcube, it’s a real demonstration of how crowdfunding is a truly accessible route for entrepreneurs, at every stage of their career, to raise finance to get their business off the ground.”