Indiegogo goes global, mobile
“We already send money to 70-100 countries each week, but we really think [access to capital] is going to be a completely global phenomenon,” he said. “We want to make the user experience as mobile as possible, ” he added.
He’s also got a contextual opinion on how crowdfunded business start-ups can work within the more traditional VC (Venture Capital) industry: Pick up initial funding using the crowd, and then approach the VCs for second round investments.
“When you have a platform like Indiegogo, it’s totally open so anybody can raise money for absolutely any idea,” he said.
Rubin observes that while companies raise tens of thousands to get themselves moving from crowdfunding services like his own, many then follow this up with an institutional round to raise millions.
“It’s really great to use Indiegogo to get that market validation, to show that people care about your product and want to pay at a certain price point,” he said. “You get a lot more data than just walking around from VC to VC saying, ‘Will you give me money?’”
Saving the economy, one pitch at a time
Discussing the constant growth in Indiegogo’s business, Rubin predicted that the entire crowdfunding industry will become far more mobile from next year. “We’ve had nearly 200,000 campaigns and 7,000 are active at any time,” he said — and Rubin anticipates further growth.
Crowdfunding is good for everyone. As all these new businesses get the cash they need to escape the plan and enter the real world they make a real economic difference. How? By creating jobs and economic prosperity, he said.