White label gamification platform Hooptap has surpassed its €185,175 (£145,000) target on Seedrs, making it the first Euro-based project to reach such a level.
Hooptap allows marketers to engage their audiences and creates relevant call-to-actions for customers, increasing revenues and creating a bigger impact for those using the platform.
The company says: “We feel that gamification is one of the key tools that make an audience want to listen to branded content and to actively participate in marketing initiatives.
“Research has shown that users become much more active and engaged when brands appear in a gamified content than when they find the same brands through advertising or on social networks.”
The cloud-based, fully scalable platform has been created by the company in-house. So far, it has built more than 100 different models using 50 game mechanics.
Additionally, the content of campaigns can be created and rolled out using Hooptap’s content management system in real time via an application, making it simple to set up and adjust parameters.
Hooptap has 1.2 million users engaging with its platform via 60 million interactions to date via its Platform-as-a-service (PaaS) solution. It makes money by charging customers fees, depending on the complexity of each client’s requirements, such as number of API calls or modules game mechanics and back end integration.
The Spain-based organisation may also offer consultation services in future, as well as allowing integration with other marketing platforms to boost impact and make it easier for companies to set up.
Hooptap was appealing for funding in return for 6.9 per cent equity, although equity has now increased to 7.07 per cent thanks to surpassing its targets by around €5,000 (£3,900). The company is now overfunding, with plans to invest in sales and marketing as well as international expansion and developing the platform via R&D.
