Peer-to-peer lender Assetz Capital has raised £3m funding through Seedrs, making it the second most successful funding campaign on the crowdfunding website.

Seedrs has supported a number of alternative crowdfunding platforms in recent months, includingTrillion Fund, Landbay, CrowdLords, CrowdCanDo and PledgeSports.

Assetz Capital was originally seeking £2m, but it surpassed its target by more than 50 per cent thanks to 731 equity investors.

Jeff Lynn, CEO and Co-Founder of Seedrs, explained: “All of these crowdfunding and peer-to-peer  platforms focus on asset classes other than equity, so when raising capital for themselves, they wanted to work with the leader in the equity crowdfunding space. They chose Seedrs because they understand the importance to them and to their investors of our  “equity crowdfunding done properly” approach.

“We’re proud to have enabled equity crowdfunding and peer-to-peer companies to raise money successfully.  Our peers recognise that our approach, based on simplicity and transparency, consistently delivers results. It’s equity crowdfunding done properly.”

Other alternative funding companies that have seen successes on Seedrs include environmental and social platform Trillion Fund that raised more than £500,000 last year and LandBay, a P2P lending platform that also exceeded the half a million pound mark in 2013/2014.

Stuart Law, Co-Founder and Chief Executive of Assetz Capital, added: “We chose Seedrs for our crowdfunding round because we know it to be the most professional and respected platform in the equity space. Its size and reach were important factors, but so was its focus on helping investee companies grow while protecting investor rights.

“We were thrilled with the outcome of our campaign and fully understand why Seedrs is the equity platform that other crowdfunding and peer-to-peer lending platforms choose.”

The UK alternative funding market is predicted to be worth £4.4 billion by 2015, almost three times its size in 2014 as businesses move away from traditional business loans to raise capital for their companies.